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Beaverbrook Town House – London

The detail

Hotel type: 5* heritage townhouse.

Location: On Sloane Street in the heart of Chelsea, opposite leafy Cadogan Gardens – just a three minute walk from Sloane Square tube station.

Style: Flamboyant art-deco meets Japonisme.

Rooms: 14 opulent rooms & suites.

Ideal for: Romantic London breaks and decadent long weekends.

Dining: Pay a visit to the dazzling art-eco inspired Sir Frank’s Bar or enjoy exceptional Japanese cuisine at the Fuji Grill.

Children: More of a grown-up retreat.

Activities: Enjoy everything central London has to offer right on your doorstep, from theatre, shopping, dining and much more.

Accessibility: There are no specially adapted rooms for guests with mobility issues, but there is a lift to all floors and rooms are generously sized. 

Low Season Price from: £548 for a Deluxe room, including breakfast (two-night minimum stay).

High Season Price from: £985 for a Deluxe room, including breakfast (two-night minimum stay).

Open From: All year round.

The team that created the eminently stylish Beaverbrook in the Surrey Hills, now bring their creative flair and flawless hospitality to Chelsea. Spanning two meticulously renovated Georgian townhouses, this boutique gem evokes the glamorous twenties and thirties and London’s rich theatrical history. It is named after the press baron and politician, Lord Beaverbrook, famous for his ostentatious lifestyle and lavish parties attended by statesmen, literary greats and Hollywood stars, and provides an extravagant bolt hole in the capital. Vibrantly decorated and brimming with unique artwork, it is atmospheric and whimsical. And with its inimitable location, it makes the perfect London retreat.


Each of the 14 rooms and suites is inspired by a celebrated West End theatre, artfully decorated and furnished with antique pieces, luxurious beds, extravagant velvet curtains and curated collections of prints and photographs of a bygone era. The Deluxe Rooms (Drury Lane, The Criterion, The Palladium, The Aldwych, The Coliseum, The Royal Court, Shakespeare’s Globe and The Lyceum) celebrate each theatre’s colourful history, with rich fabrics and vibrantly tiled bathrooms. The large open plan Studio Suites (Royal Opera House, The Old Vic, The Adelphi, The Garrick, The Savoy and The Haymarket) are all elegant and refined, with generous bathrooms and debonair décor. For special events and celebrations, guests can take a combination of rooms and suites.


Adorned with Japanese art by Hokusai and Hiroshige, and images of that most recognisable of volcanoes, the Fuji Grill serves beautifully presented and exceptional sushi, sashimi and nigiri, together with mouthwatering wagyu. Don’t miss the Omakase Experience – with 12 or 20 courses of modern Japanese specialties. We love the atmosphere of Sir Frank’s Bar (named after Lord Beaverbrook’s creative director and curator of his unique art collection). Intimate, and with an inviting ambience, it has a very tempting cocktail menu. The a la carte breakfasts are equally impressive and will set you up for whatever the day holds.


Families are most welcome, although children under 13 are not able to dine in the restaurant after 8pm.


Whether you’re here for a night, a mid week break or a long weekend, you’re within easy reach of most London attractions. Some of the capital’s best shopping is within walking distance – Harvey Nichols is just at the end of the road, and Harrods a couple of minutes further. Guests here also have access to exclusive private shopping experiences. Indeed, the host team are on hand to organise an itinerary for you, be it a West End show, dinner reservations or a guided tour. Beaverbrook Town House has a key to Cadogan Gardens where you can use the tennis courts, or a personal training session, and it partners with KXU close by for exclusive fitness classes. Alternatively, let host team prepare a picnic for you with a bento box and champagne on the lawns. And if you need any more relaxation, you can have massages and beauty treatments in your room. If you’re after pure indulgence – look no further.


Pricing & Availability

For all hotel pricing and availability please speak to Philippa, Gemma, or Jo on the phone (01306 264 005), or via email (, or


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